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B2B marketing Run You B2B Branding Like a Luxury Fashion House What do you think is the most important thing in B2B marketing? Some would say a top-notch sales team, others a steady flow of leads, and still others a big ad budget. But one critical element is rarely mentioned - branding. Read more

GTM strategy Maximizing Demand Generation: Key Strategies After Ungating Your Content In our previous blog, "Unlocking Demand Generation: Why Ungating Your Content is Essential for B2B SaaS", we explored the transformative power of making your valuable content freely accessible. If you haven't read it yet, I encourage you to take a look - it's a game-changer for many B2B marketers. Read more

B2B marketing Focus on Revenue, not Revenue Attribution Almost every marketing leader is familiar with this scenerio: the CEO is fixated on one thing in every quarterly meeting with the marketing team: ROI. Read more

B2B marketing From Frenemies to Power Couple: Achieving True Marketing-Sales Alignment in B2B SaaS The Age-Old Battle: Marketing vs. Sales It's the monthly review meeting. The sales team is grumbling about low lead conversion, while marketing is frustrated that their "hot leads" aren't being followed up. Sound familiar? Read more

B2B marketing Unlocking Demand Generation: Why Ungating Your Content is Essential for B2B SaaS As marketing experts, we often take demand generation for granted, assuming it's common sense in the B2B SaaS world. But as I mentioned in my previous blog, I've had a shocking realization: many B2B companies, especially startups, are still clinging to outdated lead generation schemes. Read more

B2B marketing From Lead Gen to Demand Gen: How to Do It Right? I recently had a surprising discovery that left me both concerned and motivated. While chatting with several B2B SaaS startup founders and CEOs, I realized something shocking: despite demand generation being a well-established concept among marketing professionals, many companies are still clinging to outdated lead generation approaches！ Read more

GTM strategy Small Budget, Big Impact: A Winning Marketing Strategy without breaking the bank Starting a business is a thrilling journey, but let's be real—it’s also a bit terrifying, especially when it comes to marketing on a shoestring budget. I've been there. I’ve worked with startups and scale-ups at different stages, running low-budget or even no-budget marketing campaigns, and I’ve seen firsthand how companies grow, scale, and how marketing costs—and results—can shift dramatically. Read more

GTM strategy Master Your Go-to-Market strategy: (part 4) Retrospective and Iteration Update: You can now download this series as a eBook and enjoy immersing reading. Congratulations! By following the previous 3 steps, you've composed a powerful value proposition (the musical score), assembled a talented orchestra of marketing and sales channels (your instruments), and begun conducting a harmonious symphony to reach your target audience. Read more

GTM strategy Master Your Go-to-Market strategy: (part 3) Channel Orchestration Update: You can now download this series as a eBook and enjoy immersing reading. Having established a compelling value proposition and crafted resonant messaging, the next crucial step in our Go-To-Market (GTM) strategy is channel orchestration. This stage is all about strategically selecting and harmonizing the various channels through which our messaging will be delivered to our target audience. Read more