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B2B marketing Focus on Revenue, not Revenue Attribution Almost every marketing leader is familiar with this scenerio: the CEO is fixated on one thing in every quarterly meeting with the marketing team: ROI. Read more

B2B marketing From Frenemies to Power Couple: Achieving True Marketing-Sales Alignment in B2B SaaS The Age-Old Battle: Marketing vs. Sales It's the monthly review meeting. The sales team is grumbling about low lead conversion, while marketing is ... Read more

B2B marketing Unlocking Demand Generation: Why Ungating Your Content is Essential for B2B SaaS As marketing experts, we often take demand generation for granted, assuming it's common sense in the B2B SaaS world. But as I mentioned in my ... Read more

B2B marketing From Lead Gen to Demand Gen: How to Do It Right? I recently had a surprising discovery that left me both concerned and motivated. While chatting with several B2B SaaS startup founders and CEOs, I ... Read more

GTM strategy Master Your Go-to-Market strategy: (part 4) Retrospective and Iteration Update: You can now download this series as a eBook and enjoy immersing reading. Congratulations! By following the previous 3 steps, you've composed ... Read more

GTM strategy Master Your Go-to-Market strategy: (part 3) Channel Orchestration Update: You can now download this series as a eBook and enjoy immersing reading. Having established a compelling value proposition and crafted ... Read more

GTM strategy Master Your Go-to-Market strategy: (part 2) – Value Proposition and Messaging Update: You can now download this series as a eBook and enjoy immersing reading. Welcome to Part 2 of our Go-To-Market (GTM) strategy playbook. In ... Read more

GTM strategy Master Your Go-to-Market strategy: (part 1) – Identifying Your Ideal Customer Update: You can now download this series as a eBook and enjoy immersing reading. I'm excited to embark on this journey with you as we delve into the ... Read more