Resource archive
Practical GTM, demand generation, and marketing operations notes for B2B SaaS teams turning strategy into scalable execution.
GTM strategy
One of the questions a CMO is asked most often by the CEO is: can we track this deal all the way back to the people and marketing interactions that supposedly influenced it?
GTM strategy
Maximizing Demand Generation: Key Strategies After Ungating Your Content
In our previous blog, "Unlocking Demand Generation: Why Ungating Your Content is Essential for B2B SaaS", we explored the transformative power of making your valuable content freely accessible. If you haven't read it yet, I encourage you to take a look - it's a game-changer for many B2B marketers.
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B2B marketing
From Frenemies to Power Couple: Achieving True Marketing-Sales Alignment in B2B SaaS
The Age-Old Battle: Marketing vs. Sales It's the monthly review meeting. The sales team is grumbling about low lead conversion, while marketing is frustrated that their "hot leads" aren't being followed up. Sound familiar?
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B2B marketing
Unlocking Demand Generation: Why Ungating Your Content is Essential for B2B SaaS
As marketing experts, we often take demand generation for granted, assuming it's common sense in the B2B SaaS world. But as I mentioned in my previous blog, I've had a shocking realization: many B2B companies, especially startups, are still clinging to outdated lead generation schemes.
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B2B marketing
From Lead Gen to Demand Gen: How to Do It Right?
I recently had a surprising discovery that left me both concerned and motivated. While chatting with several B2B SaaS startup founders and CEOs, I realized something shocking: despite demand generation being a well-established concept among marketing professionals, many companies are still clinging to outdated lead generation approaches！
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