--- title: blog | Demand Generation description: Demand Generation | --- [Skip to content](https://smartifymarketing.com/blog/tag/demand-generation#main-content) [![Smartify Marketing](https://smartifymarketing.com/hubfs/raw_assets/public/editorial-gtm-theme/images/brand/smartify-logo-placeholder-long-transparent.png)](https://smartifymarketing.com/) - [Home](https://smartifymarketing.com/) - Services Show submenu for Services - [Fractional Marketing Lead](https://smartifymarketing.com/service/senior-marketing-lead) - [Strategy Sprint](https://smartifymarketing.com/service/strategy-sprint) - [System&AI Building](https://smartifymarketing.com/service/system-building) - Free Resources Show submenu for Free Resources - [MarTech Tool Index](https://mardex.smartifymarketing.com/) - [GTM Playbook](https://smartifymarketing.com/resource/ebook/gtm-playbook) - [AI CRM Audit](https://smartifymarketing.com/resource/b2b-growth-audit-ai-skills) - [Pricing](https://smartifymarketing.com/pricing) - [Blogs](https://smartifymarketing.com/blog) - Company Show submenu for Company - [FAQ](https://smartifymarketing.com/faq) - [About Us](https://smartifymarketing.com/about-us) - [Home](https://smartifymarketing.com/) - Services Show submenu for Services - [Fractional Marketing Lead](https://smartifymarketing.com/service/senior-marketing-lead) - [Strategy Sprint](https://smartifymarketing.com/service/strategy-sprint) - [System&AI Building](https://smartifymarketing.com/service/system-building) - Free Resources Show submenu for Free Resources - [MarTech Tool Index](https://mardex.smartifymarketing.com/) - [GTM Playbook](https://smartifymarketing.com/resource/ebook/gtm-playbook) - [AI CRM Audit](https://smartifymarketing.com/resource/b2b-growth-audit-ai-skills) - [Pricing](https://smartifymarketing.com/pricing) - [Blogs](https://smartifymarketing.com/blog) - Company Show submenu for Company - [FAQ](https://smartifymarketing.com/faq) - [About Us](https://smartifymarketing.com/about-us) [Start a conversation](https://smartifymarketing.com/contact-us) Search Search Search Toggle site navigation Menu Resource archive # Blog Practical GTM, demand generation, and marketing operations notes for B2B SaaS teams turning strategy into scalable execution. [![Folded paper routes converge on a buyer decision point, representing B2B channels chosen around buyer trust.](https://smartifymarketing.com/hubfs/Smartify%20Blog/b2b-channel-plan-buyer-discovery/b2b-channel-trust-routes-hero.jpg) Digital Marketing](https://smartifymarketing.com/blog/b2b-channel-plan-buyer-discovery) ## [When Buyers Don't Live on LinkedIn, Build the Channel Plan Around Trust Routes](https://smartifymarketing.com/blog/b2b-channel-plan-buyer-discovery) Ask a B2B marketer where their buyers are, and the answer often arrives before the question ends: LinkedIn. It has become the standard answer for B2B, and budgets follow it. In Dreamdata's ... Sep 29, 2026, 10:15:00 AM / [Alice Ren](https://smartifymarketing.com/blog/author/alice-ren) Newsletter ## Get the B2B SaaS growth briefing. Practical notes on demand generation, HubSpot and CRM systems, and faster GTM execution. Latest B2B marketing resources ## Explore the growth archive [![Abstract editorial network of connected records with one highlighted reporting node.](https://smartifymarketing.com/hubfs/smartify/blog/hubspot-revenue-traceability-audit/revenue-traceability-abstract-hero.svg) GTM strategy Before You Trust HubSpot Attribution, Audit the Revenue Chain One of the questions a CMO is asked most often by the CEO is: can we track this deal all the way back to the people and marketing interactions that supposedly influenced it? Read more](https://smartifymarketing.com/blog/hubspot-revenue-traceability-audit) [![Maximizing Demand Generation: Key Strategies After Ungating Your Content](https://smartifymarketing.com/hubfs/2-4.jpg) GTM strategy Maximizing Demand Generation: Key Strategies After Ungating Your Content In our previous blog, "Unlocking Demand Generation: Why Ungating Your Content is Essential for B2B SaaS", we explored the transformative power of making your valuable content freely accessible. If you haven't read it yet, I encourage you to take a look - it's a game-changer for many B2B marketers. Read more](https://smartifymarketing.com/blog/demand-generation-strategies-after-ungating-your-content) [![From Frenemies to Power Couple: Achieving True Marketing-Sales Alignment in B2B SaaS](https://smartifymarketing.com/hubfs/Team-Alignment-.jpg) B2B marketing From Frenemies to Power Couple: Achieving True Marketing-Sales Alignment in B2B SaaS The Age-Old Battle: Marketing vs. Sales It's the monthly review meeting. The sales team is grumbling about low lead conversion, while marketing is frustrated that their "hot leads" aren't being followed up. Sound familiar? Read more](https://smartifymarketing.com/blog/true-marketing-sales-alignment-in-b2b-saas) [![Unlocking Demand Generation: Why Ungating Your Content is Essential for B2B SaaS](https://smartifymarketing.com/hubfs/Soft%20Yellow%20Minimalist%20Career%20Tips%20Graph.png) B2B marketing Unlocking Demand Generation: Why Ungating Your Content is Essential for B2B SaaS As marketing experts, we often take demand generation for granted, assuming it's common sense in the B2B SaaS world. But as I mentioned in my previous blog, I've had a shocking realization: many B2B companies, especially startups, are still clinging to outdated lead generation schemes. Read more](https://smartifymarketing.com/blog/ungating-content-is-essential-for-b2b-saas) [![From Lead Gen to Demand Gen: How to Do It Right?](https://smartifymarketing.com/hubfs/Orange-Cover.png) B2B marketing From Lead Gen to Demand Gen: How to Do It Right? I recently had a surprising discovery that left me both concerned and motivated. While chatting with several B2B SaaS startup founders and CEOs, I realized something shocking: despite demand generation being a well-established concept among marketing professionals, many companies are still clinging to outdated lead generation approaches！ Read more](https://smartifymarketing.com/blog/from-lead-gen-to-demand-gen) [![Smartify Marketing](https://smartifymarketing.com/hubfs/raw_assets/public/editorial-gtm-theme/images/brand/smartify-logo-placeholder-long-transparent.png)](https://smartifymarketing.com/) Smartify Marketing helps B2B companies build clearer strategy, stronger systems, and more useful marketing execution for the AI era. Newsletter #### Get the Smartify briefing. Practical notes on B2B marketing strategy, systems, AI workflows, and the work of building better growth engines. 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