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# Blog

Practical GTM, demand generation, and marketing operations notes for B2B SaaS teams turning strategy into scalable execution.

[![Focus on Revenue, not Revenue Attribution](https://smartifymarketing.com/hubfs/1-Oct-09-2024-03-28-32-6494-PM.png) B2B marketing](https://smartifymarketing.com/blog/focus-on-revenue-not-revenue-attribution)

## [Focus on Revenue, not Revenue Attribution](https://smartifymarketing.com/blog/focus-on-revenue-not-revenue-attribution)

Almost every marketing leader is familiar with this scenario: the CEO is fixated on one thing in every quarterly meeting with the marketing team: ROI.

Oct 9, 2024, 10:31:44 AM / [Alice Ren](https://smartifymarketing.com/blog/author/alice-ren)

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