Resource archive
Practical GTM, demand generation, and marketing operations notes for B2B SaaS teams turning strategy into scalable execution.
B2B marketing
The Situation The company had plenty of activity: growing traffic, weekly inbound inquiries, free usage, and paid campaigns across search and social. But revenue was not moving with the ...
Marketing Strategy
Your 90-Day Growth Plan Should Have Fewer Priorities
Marketers are never short of ideas, quite opposite, we so often have too many ideas and want to pack them into the roadmap for the same quarter.
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GTM strategy
Maximizing Demand Generation: Key Strategies After Ungating Your Content
In our previous blog, "Unlocking Demand Generation: Why Ungating Your Content is Essential for B2B SaaS", we explored the transformative power of making your valuable content freely accessible. If you haven't read it yet, I encourage you to take a look - it's a game-changer for many B2B marketers.
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B2B marketing
From Frenemies to Power Couple: Achieving True Marketing-Sales Alignment in B2B SaaS
The Age-Old Battle: Marketing vs. Sales It's the monthly review meeting. The sales team is grumbling about low lead conversion, while marketing is frustrated that their "hot leads" aren't being followed up. Sound familiar?
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GTM strategy
Small Budget, Big Impact: A Winning Marketing Strategy without breaking the bank
Starting a business is a thrilling journey, but let's be real—it’s also a bit terrifying, especially when it comes to marketing on a shoestring budget. I've been there. I’ve worked with startups and scale-ups at different stages, running low-budget or even no-budget marketing campaigns, and I’ve seen firsthand how companies grow, scale, and how marketing costs—and results—can shift dramatically.
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GTM strategy
Master Your Go-to-Market strategy: (part 2) – Value Proposition and Messaging
Update: You can now download this series as a eBook and enjoy immersing reading. Welcome to Part 2 of our Go-To-Market (GTM) strategy playbook. In Part 1, we delved into identifying your Ideal Customer Profile (ICP) and market segments. This foundational step allowed us to clearly define who we are targeting and why. Now, it's time to convince your ICPs of the success they will achieve with what you offer (your product or service). That's where your value proposition comes in – it's the irresistible invitation that showcases why your product is the perfect match for their needs.
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