Engagement models
Each model is a starting point for scoping the right amount of senior strategy, implementation support, and systems design. Use the cards as a directional guide; final scope is shaped after we understand your growth goals, internal capacity, and operational constraints.
01. Diagnose
A low-risk entry point for teams that need senior clarity before committing to a longer operating rhythm.
€ 1,000 $ 1,090
/ sprint / sprint
Fixed-scope
Request briefingRecommended
02. Lead
Ongoing marketing leadership.
€ 5,000 $ 5,450
/ month. Scope-based retainer; typically 16-24 hrs/week capacity reference, not full-time or hourly billing. / month. Scope-based retainer; typically 16-24 hrs/week capacity reference, not full-time or hourly billing.
Retainer
Reserve capacity03. Build
Scaling through engineering.
€ 145 $ 158
/ hour / hour
On-demand
Systems auditA transparent framework for selecting your level of partnership.
| Core Dimensions | Strategy Sprint | Fractional Marketing Lead | Systems Building |
|---|---|---|---|
| Involvement Depth The level of integration within your team. |
External Catalyst |
Embedded Partnership |
Architect & Engineer |
| Primary Outcome The fundamental shift we achieve. |
Clarity & Roadmap |
Pipeline & Revenue Growth |
Efficiency & Scalability |
| Time Horizon Duration of typical engagement. |
2 Weeks |
6+ Months |
Custom Roadmap |
| Engagement Shape How we work together. |
Fixed-scope sprint |
Monthly partnership |
Hourly or project-defined |
| Best For Best-fit use case. |
Teams that need strategic clarity before committing more resources |
Teams that need senior marketing leadership without hiring full-time |
Teams with a strategy in place that need systems, workflows, or assets built |
Plan FAQ
Find the answers that help you understand which level of partnership fits your current pace, internal capacity, and implementation needs.
Strategy Sprint
Choose the sprint when the team needs a focused strategy pass, a clearer roadmap, or a sharper point of view before investing in a longer GTM operating rhythm.
Bring current positioning, funnel context, sales notes, product priorities, and any recent campaign evidence. The work moves faster when the diagnostic is grounded in real buyer and team signals.
You leave with a practical playbook and prioritized next steps. Some teams implement internally, while others move into a longer advisory or execution partnership with us.
If you move into Fractional Marketing Lead support, the Strategy Sprint fee can be credited toward the first month.
Fractional Marketing Lead
This model is designed for recurring leadership. Alice will join the operating cadence, help shape priorities, and support the team through planning, execution, review, and adjustment cycles.
Yes, within the agreed scope. This is the role that bridges the gap between strategy and execution.
The work can include narrative, campaign architecture, content direction, HubSpot coordination, reporting rituals, and cross-functional GTM support.
Most teams use this engagement when they need continuity over multiple months, and the starting engagement is usually 6 months. The exact timeline depends on growth goals, internal capacity, and how much operating change is required.
Systems/AI Building
Typical work includes HubSpot architecture, lifecycle automation, reporting structure, content operations, workflow documentation, and AI-assisted process design for repeatable execution.
Yes. We start from the tools already in use and identify where structure, automation, data quality, or handoff logic needs to improve before recommending additions.
What matters is not the size of the team, but the complexity of the systems. It's built for established B2B teams with real operating complexity, the point where disconnected systems start costing you revenue.
